In the simplest of terms, lead generation is the process of attracting customer leads with the ultimate goal of having them opt into an email list or subscribers list. This technique is especially useful if you are in the network marketing industry wherein the lifeblood of your business greatly depends on how big you can grow your network. One of the fastest ways to grow a network is by generating as many leads as you can then try to convert them into real customers. Generating leads is not only useful in network marketing. It can be applied to any type or form of internet business. In fact, you might not know it but you might be generating leads as we speak.
Anyway, here are some of the best techniques when it comes to lead generation:
- Using a lead capture page. In some instances, this is referred to as a squeeze page. A lead capture page is usually a static single-page website containing a sign up form. This strategy in generating leads has been around for several years now. It can be very effective if you do it the right way. Since the main objective of the page is to convince visitors to sign up to your list, you need to include in the page content that will show visitors why they should subscribe to you. Give them some sort of a teaser for the kind of content or stuff they will be getting from you.
- Try video marketing. YouTube, the largest and most popular video-sharing site today, has millions of users and a massive daily traffic. This fact alone should convince you to give video marketing a try. Just create videos about your business and at the description section of your videos, place there a link that will point people to a site where they can join your list or subscribe to your newsletter. If you have created a lead capture page or squeeze page, you can direct viewers of your videos there.
- Set up a blog then include in your blog a signup form or a newsletter form. Almost all blogs have a feature wherein people can leave their email addresses so that they can be updated when new blog posts are posted. In generating leads, you just have to modify this email subscription feature a bit.
By using these three well-known lead generation strategies you will attract more customer leads for your online business. I have just written about the three most used by me in my business. However, there are many more lead generation techniques that are just as effective. With today’s software and technology the methods for lead generation are becoming more streamlined. It is up to you as a business owner to stay on top of the latest trends to see if they are compatible with your particular business strategies and market. There are many resources and courses to help online marketers tap into the lead generation market effectively.