Search engine optimisation is often a misunderstood marketing method. Business owners have probably heard of SEO but may only know bits and pieces about it.
Regardless of the intricate complexities of SEO the following article is set to outline 5 reasons why SEO is important for every business website. If you are a business owner and you are not using an SEO strategy it is vital that you read on to learn exactly what you are missing out on.
#1 – SEO Delivers More Business – The main aim of any SEO campaign is to get your business website ranking on the first page of Google and other search engines for targeted search terms. But why is that important?
Well the simple fact of the matter is that less than 25% of people using a search engine click past the first page. So if your business website is not showing up on the first page for your products and services then your potential customers will not find you. That means they are finding your competitors and calling them instead.
Alternatively when your website is ranking on the first page following a successful SEO campaign, then you will receive more leads. More leads equals more customers.
#2 – SEO Builds Brand Trust & Authority – Another great benefit of achieving high first page rankings in the search engines is that your business gains trust and authority.
Unlike paid advertisements where your business is required to cough up large amounts of cash to be found on the first page, organic listings have to be earned.
Google and the other trusted search engines have earned high reputations to provide relevant results for each search performed. So when you website is showing up on the first page, which can be achieved with a successful SEO campaign, then you are portraying to your clients that you are trustworthy business.
#3 – SEO Is An Ongoing Process – Unlike getting a website built, which is a project that has a start date and completion date, SEO is a never-ending process.
Reason being is that the internet is the world’s largest collection of information that is being added to and updated all the time. With all the internet noise your business needs to stand out. This is exactly what an SEO campaign achieves.
SEO is the process of constantly promoting your website throughout the internet. Adding fresh new content and earning fresh new links from reputable and relevant websites. All of which is a ongoing job that has no end.
#4 – Your Competitors Are Doing It – At the end of the day your competitors are doing there own SEO on their business websites. This allows them to reap the rewards of generating more new business and building a successful reputation. Sadly if you are not competing and keeping up, your business will fall behind.
The same would be true if you had an SEO campaign and then one day decided to stop. Your website would eventually dwindle behind all your competitors and get lost in the internet noise of new information and competitive marketing.
#5 – SEO Is an Investment That Yields a Return – The vital point to note throughout all of this is that SEO is not a cost that you have to grudgingly pay just because your competitors are doing it. SEO is an investment and when you have a successful SEO campaign working for your business you can enjoy in huge returns.
By now you should understand a little better exactly why your business website needs an SEO strategy. By changing your mindset that SEO is a cost and accepting that SEO is an investment can allow you to really advance ahead in your industry.
At the end of the day the competitive landscape is constantly changing and if you are not keeping up then you are falling behind.