Pay Per Click

Pay Per Click

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher a website owner or a network of websites when the ad is clicked.

Whether it’s related to the environment, public health, safety, or community development, marketing for good is a methodology for creating change.Pay-per-click is commonly associated with first-tier search engines such as Google AdWords and Microsoft Bing Ads. With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising.

When our clients ask us to define Pay Per Click, we tell them that PPC is a very cost-effective means to get their site noticed by their target audience while our other Internet marketing strategies are gradually helping their site achieve their natural ranking potential.

payperclick

Our Services

paid search
Paid Search

Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked PPC or less commonly, when your ad is displayed CPM.

paid search
Display Advertising

Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio.

paid search
Re-Marketing

Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry, It allows you to position targeted ads.

paid search
Media Buy

In advertising management, media buying is the procurement of media inventory. The media buying function negotiates price and placement for advertisements.

paid search
Shopping Ads

Shopping ads can refer to Product Shopping ads, which feature just one product, or Showcase Shopping ads, which feature several related products.

paid search
Social Media Advertising

Develop and implement innovative social strategies to advertise on social media platforms like Facebook, LinkedIn and Twitter, and drive more business by reaching the untapped audience successfully.


Services