Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked PPC or less commonly, when your ad is displayed CPM.
Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio.
Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry, It allows you to position targeted ads.
In advertising management, media buying is the procurement of media inventory. The media buying function negotiates price and placement for advertisements.
Shopping ads can refer to Product Shopping ads, which feature just one product, or Showcase Shopping ads, which feature several related products.
Social Media Advertising
Develop and implement innovative social strategies to advertise on social media platforms like Facebook, LinkedIn and Twitter, and drive more business by reaching the untapped audience successfully.