Link Building is an integral part of basic SEO strategy and one of the creative approaches to drive higher traffic to your site. Hence, a strategic link building is handy regarding improving your website page rank.
The idea is to develop productive links (by the SEO experts) those ultimately direct traffic to your website. Its outcome can be understood as the incoming links for your website, and the amount of traffic these generate. The chances of these links to be clicked and hence direct the audience towards your site is dependent upon how strategically it has been developed/placed by the SEO expert.
Quality link building always assist your website in acquiring better traffic. By using quality links in a website, visitors get attracted towards your website, and hence your site gains better traffic and ranking. The backlinks are presented as the associated links those are in concern with the topic someone presently going through at a page, meant for offering extra related information.